Do consumers really support businesses because they’re chamber members?


According to a scientific web-based survey of 2,000 adults nationwide conducted by The Schapiro Group out of Atlanta. A sampling of some of the survey results follows:

  • Most consumers (59%) think that being active in the local chamber of commerce is an effective business strategy overall. It is 29% more effective, however, for communicating to consumers that a company uses good business practices and 26% more effective for communicating that a business is reputable.

  • When consumers know than an insurance company is a member of the chamber of commerce, they are 43% more likely to consider buying insurance from it.

  • When consumers know that a small business is a member of the chamber of commerce, they are 44% more likely to think favorably of it and 63% more likely to purchase goods or services from the company in the future.

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