Do consumers really support businesses because they’re chamber members?
According to a scientific web-based survey of 2,000 adults nationwide conducted by The Schapiro Group out of Atlanta. A sampling of some of the survey results follows:
Most consumers (59%) think that being active in the local chamber of commerce is an effective business strategy overall. It is 29% more effective, however, for communicating to consumers that a company uses good business practices and 26% more effective for communicating that a business is reputable.
When consumers know than an insurance company is a member of the chamber of commerce, they are 43% more likely to consider buying insurance from it.
When consumers know that a small business is a member of the chamber of commerce, they are 44% more likely to think favorably of it and 63% more likely to purchase goods or services from the company in the future.